JWeekly.com: Business, Professional & Real Estate: Funtactix sets Israel up as major player in game industry
Combining film-quality visuals with interactive storytelling, the Israel-based company Funtactix has partnered with major Hollywood studios, such as Lionsgate, Paramount Pictures and Warner Bros., to produce computer video games based on blockbuster movies.
In addition to “The Hunger Games,” Funtactix offers games based on “Mission: Impossible” and “Rango.” All are faithful to their film source material, and are free to play for anyone with a computer and a Facebook account.
Players tune in to Funtactix games to explore worlds and quests that are in constant development by the company. The games also are social, allowing players to join together with their Facebook friends.
Founded in Tel Aviv in 2006 by Yaron Leifenberg and Ilan Gracier, Funtactix is backed by Jerusalem Venture Partners, has raised $10 million to date, and has studios in Tel Aviv, Jerusalem, Los Angeles and New York. The company has 25 employees, most of them based in Israel.
CEO Sam Glassenberg met with Funtactix developers in 2008 when he was lead program manager for DirectX Graphics at Microsoft. Glassenberg, who had always wanted to see video game development take off in Israel, spotted enormous potential in the technologies at Funtactix, and he left Microsoft to help propel the company to greater success…Read More>>