Last summer, Betabeat documented the rising number of startups–particularly in the ad-tech space–with their base Israel, but a growing presence in New York. Today, Promodity, an advertising platform in that same vein, announced a $1.5 million angel round from investors, including Gigi Levy-Weiss. Mr. Levy-Weiss is a member of the investment group TechAviv Angels, which includes the founders of New York standouts Outbrain and Vringo as well as a cofounder of Face.com, the facial recognition technology recently acquired by Facebook.
Promodity’s platform claims to help companies easily optimize multiple advertising campaigns at once, all from a single interface. It plugs into major marketing channels like Twitter, Facebook, Google AdWords, DoubleClick, and LinkedIn. The platform then tracks and measures things like pay-per-clicks, cost-per-impression, or placement on a content network and then pushes out the campaigns that work best to users…Read More>>