Jul.12, 2012 | 6:45 AM–They love smartphones, don’t find tablets that interesting and prefer to do their shopping at their neighborhood computer store. These are some of the foibles of the Israeli digital consumer, according to data compiled by the global technology market research firm IDC.
The average Israeli family spends NIS 4,000 a year on computers and other devices – a figure that has been growing since 2007 when the amount was just NIS 2,600, IDC said. The difference has been mostly filled by extra spending on smartphones and laptops, according to the figures provided by IDC’s CEO, Gideon Lopez, and Erez Suissa, the firm’s analyst specializing in personal computers and telecom services.
The market has been in a slump since the middle of 2011, but Lopez is bullish. “In the end, even grandma will have a smartphone – a smartphone with grandma applications,” he said.
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