Jul.11, 2012 | 5:53 AM–Dairy companies are making a lot less money from the product that started all the hoopla about cost-of-living and social justice.
Revenues from cottage cheese sales plummetted 18% in the first half of this year. The decrease was a result of both the Tnuva strike that temporarily cut off supplies and last year’s cottage cheese boycott.
But that wasn’t the only dairy whose sales revenues fell: manufacturers made 11% less on fruit yogurt sales so far this year, and 4% less on soft white cheese.
Things are starting to pick up though. “The drastic drop in sales started after the Shavuot holiday [at the end of May],” said a top official at one of the country’s dairy products companies. “But the first few days of July reflect better sales.”
But, he said, consumers are switching from the more expensive fruit yogurts to plain white ones.
Revenues from other foods, as well as drinks, cosmetics and household goods also dropped significantly in the first half of 2012, according to figures from Nielsen, which are based on real-time data directly from cash registers, and covers 97% of the non-Arab retail sector for such goods…Read More>>