March 27, 2012–Facebook Inc. is expanding its operations in the Israeli market. In the past few months, the social network has increased its online sales and marketing effort in Israel, in order to boost activity.
Facebook is not talking about opening an Israeli branch at this time, nor renting space for an office. Two Israelis at Facebook’s Irish offices, Elad Brindt and Nimrod Halevi, will be responsible for more aggressively marketing the company’s ad tools in Israel as well.
In the past few months, Brindt and Halevi have made a number of trips to Israel, meeting with most large advertisers in the market to persuade them to increase their advertising on Facebook’s homepage in Israel, and leverage the advertising potential of the 3.5 million-strong Israeli Facebook community. If the marketing effort succeeds, Facebook might expand its Israeli operations and even hire local service and salespeople…Read More>>