Globes: China’s Chery, Israel Corp launch Qoros car brand
Nov. 29, 2011 (published Nov. 28, 2011)–Israel Corporation (TASE: ILCO) and China’s Chery Automobile Company today announced that their joint venture, Qoros Automotive Company, will launch a new brand targeting the Western European and Chinese markets. Qoros, owned in equal shares by the two companies, was also renamed today from Chery Quantum Auto. Sales of the first model, a compact sedan, are slated to begin in 2013.
Israel Corp and Chery have invested $500 million in Qoros since they founded it in 2007. The company aims to meet the 2013 five-star ratings by European New Car Assessment Program (NCAP). Qoros is building a factory in Changshu, an industrial city west of Shanghai, that will have an annual capacity of 150,000 cars, which could expand in the future to 300,000…















