Oct. 18, 2011–Ilan Tuvyahu, VP of Reshet TV, believes ‘this day has good vibes for advertising.” Yigal Shamir, chief creative officer and associate at Glickman-Nettler-Samsonov, cautions: It might do more bad than good for brands. “Some advertisers choose to advertise today because it’s a day with good vibes and positive thinking. Viewers are receptive to messages. We’re happy that this is our day in broadcasting”, Ilan Tuvyahu, VP of Reshet broadcasting network, told Calcalist on Tuesday in regards to advertising on the day of the kidnapped soldier Gilad Shalit’s return.
Commercial TV made provisions for a festive broadcasting in which rating is expected to be exceptionally high. The two major broadcasting networks, Reshet and Keshet, offered media companies advertising space for Tuesday and Wednesday – the peak times of the homecoming coverage.(Ynet)